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What you'll accomplish

By the end of this guide, you'll be able to generate a complete 6-week social media content plan for any event — including ready-to-post captions for LinkedIn and Instagram — in under 20 minutes. You'll stop scrambling for content ideas the week before an event and instead have a scheduled queue ready before you even confirm the venue.

What you'll need

  • ChatGPT account at chatgpt.com (free tier works; {{tool:ChatGPT.plan}} — {{tool:ChatGPT.price}} — gives you longer context for more detailed plans)
  • Event details: name, date, key highlights (speakers, themes, activities, registration link)
  • Optional: access to a scheduling tool like Buffer or Hootsuite to schedule posts after generating them
  • Time needed: 20 minutes to generate the content; 20–30 minutes to schedule it
  • Cost: Free (ChatGPT free tier is sufficient for this task)

How-To Guide: Event Social Media Content with ChatGPT

Step 1: Gather your event details before starting

Before opening ChatGPT, have these details ready:

  • Event name and date
  • 3–5 key highlights (keynote speakers, major sessions, special features, entertainment)
  • Registration or ticketing URL
  • Target audience description (who should attend)
  • Hashtags you want to use (or ask AI to generate them)
  • Tone preference: professional, casual, enthusiastic, inspirational
Tools:ChatGPT