For Event Planners ·
What you'll accomplish
By the end of this guide, you'll be able to generate a complete 6-week social media content plan for any event — including ready-to-post captions for LinkedIn and Instagram — in under 20 minutes. You'll stop scrambling for content ideas the week before an event and instead have a scheduled queue ready before you even confirm the venue.
What you'll need
Before opening ChatGPT, have these details ready:
Go to chatgpt.com and start a new conversation. Type your content brief:
I'm an event planner promoting [Event Name] on [Date] in [City].
Audience: [describe target attendees].
Key highlights: [list 3–5 bullet points].
Registration link: [URL or "TBD"].
Tone: [professional/casual/energetic].
Hashtags: [list or ask to generate].
Write a 6-week social media content calendar with:
- 3 posts per week (mix of LinkedIn and Instagram)
- Posts for each phase: launch announcement, early bird deadline, speaker spotlights, behind-the-scenes, countdown, day-of live posts, post-event recap
- Include the full caption text for each post, not just a topic description
- Mark each post type (announcement, spotlight, countdown, etc.)
ChatGPT generates a week-by-week plan with full captions. Review it for:
If you need specific content types, ask in follow-up prompts:
Speaker spotlight post:
Write a LinkedIn post introducing [Speaker Name], [Title] at [Company],
who is speaking at [Event Name] on [Date]. They'll cover [topic].
Approachable professional tone, 150 words, include a CTA to register.
Early bird deadline urgency:
Write 3 variations of a social media post reminding people that early
bird registration for [Event Name] closes on [Date]. Don't use
high-pressure language — focus on the value they'd miss, not fear.
Post-event recap:
Write a LinkedIn post recapping [Event Name]. Key highlights:
[list 4–5 moments or stats]. Thank attendees, speakers, and sponsors.
End with a teaser about next year. Professional but warm tone.
Hashtag generation:
Generate 10 hashtag options for [Event Name], a [describe event]
for [describe audience]. Mix of broad industry hashtags and event-specific
branded hashtags. Keep them under 25 characters each.