For Event Planners ·
What you'll accomplish
By the end of this guide, you'll produce a complete 3-week social media content calendar — covering pre-event promotion, day-of posts, and post-event content — for any event, in about 30 minutes. This is content that would otherwise require hours of copywriting or a dedicated marketing person.
What you'll need
Start a new conversation and provide a complete event brief. The more detail you give, the more usable the output:
I need to create a social media content calendar for an upcoming event. Here are the details:
- Event name: [name]
- Event type: [conference / gala / product launch / etc.]
- Date: [date]
- Location: [city or online]
- Target audience: [who are these posts for?]
- Key selling points / themes: [list 3-4]
- Registration or info link: [URL if applicable]
- Tone: [formal / energetic / casual / inspirational]
- Platforms: [LinkedIn / Instagram / Twitter-X / Facebook]
- Official hashtag: [if one exists]
Ask for the full pre-event calendar in one request — this produces consistent voice across all posts:
Create a 3-week pre-event social media content calendar with 2 posts per week per platform (LinkedIn and Instagram). For each post: include the date, platform, caption, hashtags, and a note on what visual would work best. Start 3 weeks before the event date.
What you should see: A calendar table with 12 posts mapped to specific dates, each with a ready-to-use caption.
For events happening in real time, you need pre-written posts ready to deploy quickly:
Write 5 day-of social media posts for [event name]. Types needed: morning "doors open" announcement, mid-day highlight post, keynote speaker quote post template (with [SPEAKER NAME] and [KEY QUOTE] placeholders), evening wrap-up teaser, and end-of-day "thank you for attending" post.
Within 48 hours after the event, you need several follow-up posts ready:
Write 4 post-event social media posts for [event name]: an event recap highlight post, an attendee thank-you, a sponsor/partner appreciation post (with [SPONSOR NAME] placeholder), and a "save the date for next year" teaser post.
For your most important posts, ask for options:
Give me 3 different caption options for the registration announcement post — option A: formal and professional, option B: warm and inviting, option C: bold and urgency-driven. I'll pick the one that best fits my client's brand.
Don't overlook discoverability:
Suggest 15 hashtags for [event name] organized into 3 groups: branded hashtags (our event-specific tags), industry hashtags (relevant to the audience), and broad reach hashtags (high volume general tags). Platform: [LinkedIn or Instagram].
Speaker spotlight post:
Write a LinkedIn speaker spotlight post for [speaker name], [title] at [company], speaking at [event name] about [topic]. Tone: [client brand tone]. Include a compelling hook that emphasizes what attendees will learn. Include relevant hashtags.
Registration countdown:
Write 3 registration countdown posts for [event name]: 30 days out, 2 weeks out, and last week urgency. Each should include the registration link, key benefits of attending, and appropriate hashtags.
Sponsor recognition post:
Write a sponsor appreciation LinkedIn post for [sponsor company] supporting [event name]. Highlight their role/contribution without being overly promotional. Keep it genuine and warm.
Event recap long-form post:
Write a 300-word LinkedIn post recapping [event name]. Highlights: [list 3-4 key moments]. Attendance: [X]. Key theme or takeaway: [one sentence]. End with a forward-looking statement about next year or the ongoing community.